Wasted Collective Shoebox

August 2021

Description

To develop and create a packaging for one of their newest skincare product, Green Coffee Antioxidant Serum. Following the brands packaging guidelines, I designed a layout that is consistent in tone and visual language Kelsen stands for.

Client - Kelsen Products
Studio - Dynamic Dynosaur
Creative Director - Dino Manuel
Art Director - Michael Jorgensen
Designer - Jacquelyn Campana
Project Manager - Yuuki Kito

We as a team developed several layouts to the client and narrowed down the selection to this chosen one, pictured above. I worked with the internal Wasted Collective to to verify, print vendor, dielines, and needed information for the shoebox. This dieline represents the chosen box design concept mocked up. There was an ask to make sure to include instructions for the consumer on how to return their used shoes. I lead a small team of junior designers to develop concepts, present their work, and make revisions until the final concept was chosen. We supplied them with an additional asset, wrapping paper, to wrap their product within the box. The speckle design harkens back to the materials used to create the Wasted Collective shoe.